In a bid to boost Indian fashion designing talent internationally and celebrate the India-UK Year of Culture 2017, IMG Reliance and the British Fashion Council announced that they will support three emerging Indian designers to showcase within the designers Showrooms at the London Fashion Week September 15-19.
The three designers were part of the award winning exhibit presented by IMG Reliance “The Indian Pastoralists” — a special sustainable fashion exhibition at the International Fashion Showcase(IFS) 2017, which celebrates the universal relevance of fashion in contemporary culture and which forms a key part of London Fashion Week’s public-facing programme held during London Fashion Week February 2017.
They won the award for India and were announced as the winner of “International Fashion Showcase Country Award” beating works from 25 other nations judged by a panel of industry experts.
The three designers — [KA][SHA] by Karishma Shahani Khan, Ikai by Ragini Ahuja and Antar-Agni by Ujjawal Dubey — have been chosen to enhance their business internationally by showcasing their collections to world media and buyers through the prestigious Designer Showroom space at The Store Studios, the main London Fashion Week venue.
Jaspreet Chandok, Head of Fashion, IMG Reliance said, “IMG Reliance through its lead platform Lakme Fashion Week has always focused on supporting young and emerging designers and this is an extension of the same.”
“We were honoured to win at the International Fashion Showcase last season at London Fashion Week and we hope that this is the start of a long and fruitful relationship between the fashion industries of UK and India.”