IT IS amazing what a simple white shirt can do.
In an inspired move, eight years ago, the Ovarian Cancer Research Foundation (OCRF) used the sales of the wardrobe staple as the basis of a fundraiser for the cancer that takes the lives of too many Australian women. And that’s exactly what the White Shirt Campaign’s mission is — to save lives.
Wednesday evening saw the OCRF and NewsLifeMedia (publisher of news.com.au) officially announce the launch of the eighth annual campaign at the Sydney Opera House. And how great to see a number of high profile and well known young fashion types supporting the cause, all wearing the Witchery-designed white shirts.
“It is such a great cause and to get so many people behind it like the big crowd here tonight he is fantastic,” said leading model and ambassador, Samantha Harris.
“I am really honoured and humbled to be involved with such a great cause.”
Harris was joined by the likes of Lindy Klim, globally renowned blogger and photographer Margaret Zhang, Didier Cohen and leading actress Isabelle Cornish.
Fellow ambassadors and supporters this year include Megan Irwin, Cheyenne Tozzi, Yaya Deng, Natalie Roser and Chantal Monaghan.
Guests gathered under a marquee at the northern end of the Opera House to celebrate this year’s initiative ahead of National White Shirt Day on May 2.
In Australia, a woman dies from ovarian cancer every 10 hours, and 350 new cases are diagnosed in New Zealand each year.
Together, the white shirt brigade plan to get the message out there that finding an early detection test for ovarian cancer is crucial.
Most importantly, the nine styles of women’s shirts can be bought by anyone, with Witchery donating all proceeds (except GST) to the OCRF.
“The 2016 White Shirt Campaign collaboration between Witchery and the OCRF is positioned yet again to set a new benchmark in philanthropy nationally,’’ says Liz Heliotis, CEO/Founder Ovarian Cancer research Foundation.
“Uniquely, the stylish retailer Witchery positions 100 per cent of gross proceeds to the OCRF’s vital research endeavours and have thus far raised close to $8 million.
“This is true people empowerment for the broader community, because everyone can get involved in re-scripting woman’s health so there is less to fear in the future,” Ms Heliotis says.
Ms Heliotis adds that a collection of nine women’s shirts and one men’s shirt will be available for purchase throughout the campaign at Witchery.com.au and from their stores as well.
For the first time, three limited edition pieces of silver and crystal jewellery will also contribute to the cause, with the sale of each piece donated directly to the OCRF.
The campaign culminates on Monday, May 2, with OCRF White Shirt Day, when the entire community is asked to wear a white shirt as a powerful symbol of their collective commitment to finding an early detection test for ovarian cancer.
“The community, the media and ‘influencers’ are urged to drive the white shirt campaign message further than ever before by pledging their support on social media using #whiteshirtcampaign.”
By wearing and sharing their white shirt on social media, finishing the sentence ‘I wear a white shirt because’ and nominating a loved one to do the same, everyone has the power to continue to share the campaign’s mission and help save lives.
Funds raised through the White Shirt Campaign support the OCRF’s mission to find an early detection test for ovarian cancer, which, once developed, will greatly increase the chances of survival and ultimately save the lives of women around the world.
With ovarian cancer, there is no early detection test. There is no cure.
use the #whiteshirtcampaign hashtag and vist whiteshirtcampaign.com.au or find out more about the OCRF at ocrf.com.au