Erin Wasson on social media, modelling and her jewellery line

SHE has 170K followers on Instagram but supermodel Erin Wasson isn’t addicted to social media, saying she tries “not to be inundated with other people’s (lives)”.

“I have better things to do with my time,” Wasson said, with a laugh.

The former Victoria’s Secret model, 34, doesn’t even have the photo-sharing app on her own phone.

“I curate my content completely, they’re all pictures that I have taken, all from my perspective, but I don’t have it on my phone because I don’t want to be inundated,” Wasson said.

Erin Wasson, wearing her jewellery line Wasson Fine, at the David Jones show in Melbourne last night. Picture Getty Images

Erin Wasson, wearing her jewellery line Wasson Fine, at the David Jones show in Melbourne last night. Picture Getty ImagesSource:Getty Images

“It’s like choosing how much you want to participate in. I want to have a bit of anonymity.”

The LA-based model is in Melbourne to launch her latest collection of Wasson Fine, her self-titled jewellery line stocked at David Jones.

She walked in the retailer’s show at Virgin Australia Melbourne Fashion Festival last night (she called the experience of strutting in two shows in one night her “workout for the year”), sporting looks from designers including Bec & Bridge and Romance Was Born.

Erin Wasson in her ‘dream dress’ by Australian label Bec & Bridge on the runway at VAMFF. Picture: Getty Images

Erin Wasson in her ‘dream dress’ by Australian label Bec & Bridge on the runway at VAMFF. Picture: Getty ImagesSource:Getty Images

Speaking to News Corp Australia today, Wasson said social media had made the modelling world more accessible than it once was.

“I’ve always tried to create the feeling of humanising ‘the model’,” the former Voguecover girl said.

“I feel like there was a time, before social media, where there was a pedastool mentality.

“We were these untouchable, weird human beings. So I try to just create an Instagram feed that’s not too narcissistic. I’m trying to tell a narrative of just being a normal chick.”

Wearing two earrings stacked on her right ear, Wasson said her style had become less complicated with age.

A casual autumn look on Erin Wasson by RE Denim, stocked at DJs. Picture: Getty Images

A casual autumn look on Erin Wasson by RE Denim, stocked at DJs. Picture: Getty ImagesSource:Getty Images

“I think the one thing that shouldn’t be complicated in life is fashion,” Wasson said.

“I’m always looking for a nonchalant, devil may care attitude.

“You don’t want it to be intentional. I don’t want to feel overwhelmed by it.

“The older I get, the more utilitarian. That’s what age does — the older you get, the more you know yourself. And then you don’t have to think about it. Your life experience is doing the editing for you.”

Her latest Wasson Fine collection was inspired by cosmic symbols like the moon and the hoods of 1950s cars (Wasson drives a 1970 pick-up truck).

When she jets back to her base in the Los Angeles neighbourhood of Venice Beach, Wasson will take with her the dreamy Bec & Bridge dress she wore on the DJs catwalk last night.

“It was like my dream dress, it was kind of nonchalant and had like these cheeky little cut outs and it was kind of like Steve Nicks in the future.

“It wasn’t too bohemian — it felt a little edgy at the same time.”

 

[SOURCE :-news]