Mumbai-based Lypsa Gems and Jewellery has received a new order worth Rs 160 million from customers in UAE for loose diamonds and diamond-studded ornaments, informed the company in an official statement released on Tuesday (4 July).
Last week, Lypsa launched a new collection of diamond-studded jewelry targeted towards the Middle Eastern markets.
This new order mainly involves designs from this recently launched collection reaffirming the company’s belief that it has understood the pulse and design sensibilities of the Middle Eastern market.
Talking about the order, the company added, the jewelry as part of this order will be set in 18 karat gold and will use VS-SI quality diamonds. The focus is to be able to make the jewelry lightweight thereby highlighting the diamonds and at the same time allowing the jewelry to be priced at an affordable price point.
The wholly integrated diamond company concluded by saying, we will continue to seek repeat orders from our existing client base as well as push to get new customers and enter new micro-markets.
Commenting on this development, Lypsa’s Director Jeeyan Patwa said, ‘We are glad that our new designs have been appreciated by our clients. We will continue our comprehensive focus on design, quality and value for our customers.’
Lypsa Gems and Jewellery also sells diamond-studded jewelry under the ‘Oropel’ and ‘Lypsa Atelier’ brand names.