Moot resident Sheila-Madge Bakker won the coveted SA Fashion Week (SAFW) Lufthansa 1st Class Collection prize for her out-of-this-world designs.
Her avant-garde with wearability designs were showcased in March and loved by judges.
“Her exceptional collection inspired by Avant-garde with wearability. The natural environment provides her with endless inspiration, clearly evident through her use of colour and texture. A firm believer in the organic process of design,” read the SAFW statement.
Bakker said she was happy about the recognition.
“I would like to thank both Lufthansa and SAFW for providing me with this wonderful opportunity,” said Bakker.
“I cannot even begin to express how I felt when I was handed the big prize, it was a magical moment and I’m truly proud of the work that I’ve done.
It is great to see local designers being celebrated. I was blown away by all the love and support I received from people.
“I am truly overwhelmed. Looking forward to an exciting year filled with South African-Berlin Fashion Fun,” she said.
For this range, she teamed up local illustrator, Andel Olivier.
One of the most keenly anticipated events at SAFW, the 1st Class Collection provides the country’s young designers with the opportunity to showcase their collections and introduce their talents to the world.
“They are considered to represent the future of the local fashion industry and are selected by the 1st Class Collection SAFW judging committee to provide greater exposure for their brands,” said SAFW.
Bakker beat four other hopefuls vying for the coveted title.
As her prize, Lufthansa will fly Bakker to the Berlin Fashion Week from June.
“Heading to Berlin Fashion Week, one of the top fashion destinations of the world, is one of the most exciting things about being crowned the winner.”
SAFW director Lucilla Booyzen said SAFW’s competitions are an undeniable springboard for young designers.
“The aim of the Lufthansa 1st Class Collection initiative is to assist talented designers, with the potential for commercial growth, to start making the transition from a developing creative to a sustainable business that can play a role in the creative fashion industry, create jobs, wealth and contribute to the country’s GDP.”
The airliner’s local brand manager Jolanta Slomkowski said: “Lufthansa continues to play a vital role in identifying and awarding the next generation of designers that will lead the SA Fashion industry.
To us, it is very important that the industry should be led by exceptionally talented and visionary designers.
All the finalists showed very strong talent and Lufthansa would like to congratulate them all.”
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