Aditya Birla Fashion scales down Forever21, cuts costs

Most of these are stores opened by the brand before ABFRL acquired the licence for Forever21 from previous partners DLF Brands and Diana Retail. Mumbai: Aditya Birla Fashion and Retail Ltd (ABFRL), the licensee of American fast fashion brand Forever21, is downsizing the brand’s stores and cutting costs as sales from the fast fashion business decline, … Read more Aditya Birla Fashion scales down Forever21, cuts costs