Women power at Reliance Retail’s AJIO show

Isha Ambani at Ajio.com’s preview at Lakme Fashion Week SR16 AJIO, the online fashion and style destination of Reliance Retail, made a statement at LFW with its #DoubtisOut campaign, which appeals to the woman who is empowered, who knows what she wants to be, and is confident in being who she is. AJIO called out … Read more Women power at Reliance Retail’s AJIO show

Why watches always show the time 10 past 10 in ads

YOU may not have ever noticed, but watches are almost always set to the same time in advertisements. Although that detail may easily escape people’s notice, brands including Rolex, Swatch and Tag Heuer make sure to set their watches at ten past ten in their marketing campaigns. Guess watches display 10 past 10 in an … Read more Why watches always show the time 10 past 10 in ads

Alice + Olivia, Neiman Marcus Team Up For Pre-Coachella Runway Show

Alice + Olivia and Neiman Marcus are the latest fashion players to embrace the see-now, buy-now phenomenon. The designer and department store are partnering on a pre-Coachella fashion show on April 13 at NeueHouse Hollywood in Los Angeles. The show will feature items from Alice + Olivia’s buzzed-about Grateful Dead capsule collection paired with limited-edition … Read more Alice + Olivia, Neiman Marcus Team Up For Pre-Coachella Runway Show