RIL to foray into co-branded apparel business with ‘RElan’

This co-branding exercise will give RIL a foothold in the Rs250,000 crore Indian apparel industry comprising almost a 50-50 share of menswear and women swear. Photo: Mint New Delhi: Reliance Industries Ltd (RIL), which has recently introduced RElan—a portfolio of specialty fabrics, is in talks with several apparel brands for co-branding of apparels, a top company … Read more RIL to foray into co-branded apparel business with ‘RElan’

Getting married this winter? Here are 5 classic yet contemporary styles to sport

The wedding season is here. Getting hitched involves a lot of planning and shopping. For women about to be say ‘I Do’, the wedding trousseau is extremely important. Choosing the perfect bridal trousseau is quite stressful. To avoid confusion, one needs to be extremely clear-headed about what one wants to buy as it might lead … Read more Getting married this winter? Here are 5 classic yet contemporary styles to sport

HOW SOCIAL MEDIA TRANSFORMED THE FASHION INDUSTRY FROM A DICTATORSHIP TO A DEMOCRACY

“It’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry. When in fact, you’re wearing a sweater that was selected for you by the people in this room….” -Miranda Priestly If you’ve watched The Devil Wears Prada (2006), you probably remember the moment you heard that monologue on … Read more HOW SOCIAL MEDIA TRANSFORMED THE FASHION INDUSTRY FROM A DICTATORSHIP TO A DEMOCRACY

Fashion Is Superficial but That Doesn’t Have To Be a Bad Thing

I’ve always regarded Sacha Baron Cohen’s Austrian alter ego, Brüno Gehard, as an embarrassing post-Borat low point in his career. But then I stumbled across this video, which appears to have been filmed in the early-to-mid 2000s, SBC’s golden period. In it, we see the comedian trolling his way through fashion week, luring naive American style … Read more Fashion Is Superficial but That Doesn’t Have To Be a Bad Thing